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Our Story

Experienced Hair Specialists

With decades of expertise, we deliver premium European virgin remy hair and personalised service worldwide.

Who We Are...

We started SHADE because we’d seen the gap firsthand — technicians doing incredible work, let down by suppliers who couldn’t match their standards. The wrong shade, inconsistent quality, slow turnaround. It shouldn’t be that hard.

SHADE is a UK-based supplier of European virgin remy human hair — lace and silk base closures, wefts, colour rings, and fully custom solutions, shipped worldwide. We know the women your clients are. We know what this hair means to them.

Meet the Founders

“If I couldn’t find the supplier, I needed to become the supplier.”

My name is Chloe, and I’ve spent the last nine years working in the hair loss industry — helping clients, testing products, and learning everything there is to know about hair replacement systems.

After almost a decade of working with suppliers who delivered on quality but not care, or care but not quality, I realised the supplier I was looking for didn’t exist. So together with Dan, I built it.

SHADE exists to change the standard. Quality hair, honest guidance, and real support — from real people who understand what your clients are going through.

This isn’t just business to us. It’s personal.

Bespoke. Every time.

No two clients are the same.

We create fully custom closures and wefts to your exact brief:

- Curly closures

- Varied density closures

- Larger bases up to 7×7

- Hybrid closures

Any colour blend or rooted combination

Get in touch with your brief and we’ll come back to you within 48 hours.

our community

technicians that trust shade